PROJECT78
 

PRESS RELEASE

P.O.V (Point Of View) describes a genre of pornography in which sexual acts are filmed from the male’s point of view on a handheld device. Project 78 Gallery showcases nine contemporary artists from different stages of their careers whose works interrogate the current state of sexual politics from an alternative point of view. 

P.O.V invites the viewer to reconsider the endemically sexist and objectifying culture in which we live but have become inured to. In popular culture women are often presented as highly sexualised decorative objects that are invariably pouting or smiling, and almost always docile, submissive and unthreatening. P.O.V challenges this degrading representation of women offering a different perspective through an alternative critical lens.

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